Our Blog
10 Ways to Celebrate National Book Lovers Day Like You Mean It
Every August 9th, readers around the world put down their phones, pick up whatever novel has been glaring at them from the nightstand, and declare a [...]
10 Book Launch Ideas That Actually Drive Sales
While writing a book is a marathon, launching it is a sprint. Months—sometimes years—go into writing, editing, designing, and perfecting a manuscript. Then, suddenly, it all [...]
Why Book Fairs Matter: What It Feels Like to Watch Someone Fall in Love With Your Book
There is a particular kind of noise inside a book fair. Thousands of people moving between stalls, flipping pages, calling their friends over to see a [...]
Book Marketing 101: How to Promote Your Book Without a Publisher
You wrote the book. You edited it eleven times, cried once, renamed your protagonist twice, and finally hit publish. Champagne moment, right? Then the silence hits. [...]
How to Write a Book Blurb That Sells
Every book has two authors. The one who wrote the story, and the one who has to sell it in under a hundred and fifty words. [...]
What Your Bookshelf Says About You
A friend of mine rearranges her bookshelf every few months, and every time I visit, I can tell exactly what she's been going through. Heartbreak era: [...]
Can AI Write a Bestselling Book? A Very Human Investigation
I asked a friend who works in publishing if she'd ever caught a manuscript that felt off in a way she couldn't quite name. She laughed [...]
Reading Slumps, Explained (And How to Get Over Them)
One eventful day, you, a committed reader, pick up a book with fingers that have grazed hundreds of spines before. You flip the cover, start reading, [...]
12 Flawed Book Characters Who Accidentally Gave Us Great Life Advice
Nobody opens a novel hoping the protagonist will behave impeccably from the first page to the last. We want the mess. The bad decisions, the petty [...]
How to Publish Your Book for Free in India (Yes, Actually Free)
Every writer has had this daydream at some point: the manuscript is finished, the last full stop is typed, and somewhere between saving the file and [...]
The Piracy Paradox: Why Penguin’s Crackdown Has Readers Fighting Back
Somewhere in Rohini, Delhi, there was a printing press that had been quietly running for who knows how long, churning out unauthorised copies of Sapiens, Atomic [...]
The Em Dash: A Brief—Yet Important—History
The em dash is 500 years old. Older than your grandmother's grandmother's punctuation opinions. So the next time you see a piece of prose riddled with [...]
Dua Lipa’s Library of Banned Books: Inside the Manifesto Library in Porto
There's a particular kind of irony in hiding a library. Not locking it, not guarding it, just tucking it away so quietly that even the staff [...]
10 Books That Feel Like a Slow Sunday Morning
There's a very specific kind of reading that only works on a Sunday morning. Not the reading you do to finish something, or to impress someone [...]















