Our Blog
On Tropes, and Why Writers Cannot Escape Them
I know somewhere on BookTok, you’ve spotted that girl holding up a whiteboard reading "enemies to lovers" in glitter gel pen and people fawning over it [...]
Twelve Songs, Twelve Books: A Desi Nostalgia Playlist
Raw, deep, human. An ache that only a song can trigger. You might be in the middle of something entirely unremarkable, brushing your teeth or sitting [...]
What I Wish I Knew Before Publishing My First Book
I was thirteen when my first book got published, and I did it with Paper Towns. Looking back, I think the age mattered less than people [...]
10 Ways to Celebrate National Book Lovers Day Like You Mean It
Every August 9th, readers around the world put down their phones, pick up whatever novel has been glaring at them from the nightstand, and declare a [...]
10 Book Launch Ideas That Actually Drive Sales
While writing a book is a marathon, launching it is a sprint. Months—sometimes years—go into writing, editing, designing, and perfecting a manuscript. Then, suddenly, it all [...]
Why Book Fairs Matter: What It Feels Like to Watch Someone Fall in Love With Your Book
There is a particular kind of noise inside a book fair. Thousands of people moving between stalls, flipping pages, calling their friends over to see a [...]
Book Marketing 101: How to Promote Your Book Without a Publisher
You wrote the book. You edited it eleven times, cried once, renamed your protagonist twice, and finally hit publish. Champagne moment, right? Then the silence hits. [...]
How to Write a Book Blurb That Sells
Every book has two authors. The one who wrote the story, and the one who has to sell it in under a hundred and fifty words. [...]
What Your Bookshelf Says About You
A friend of mine rearranges her bookshelf every few months, and every time I visit, I can tell exactly what she's been going through. Heartbreak era: [...]
Can AI Write a Bestselling Book? A Very Human Investigation
I asked a friend who works in publishing if she'd ever caught a manuscript that felt off in a way she couldn't quite name. She laughed [...]
Reading Slumps, Explained (And How to Get Over Them)
One eventful day, you, a committed reader, pick up a book with fingers that have grazed hundreds of spines before. You flip the cover, start reading, [...]
12 Flawed Book Characters Who Accidentally Gave Us Great Life Advice
Nobody opens a novel hoping the protagonist will behave impeccably from the first page to the last. We want the mess. The bad decisions, the petty [...]
How to Publish Your Book for Free in India (Yes, Actually Free)
Every writer has had this daydream at some point: the manuscript is finished, the last full stop is typed, and somewhere between saving the file and [...]
The Piracy Paradox: Why Penguin’s Crackdown Has Readers Fighting Back
Somewhere in Rohini, Delhi, there was a printing press that had been quietly running for who knows how long, churning out unauthorised copies of Sapiens, Atomic [...]
